While browsing around the web and reading about different project management tools and reviews, I couldn’t help but notice Apollo‘s presence almost everywhere I looked. And lo and behold, yesterday when I wrote a Basecamp Review, I got a comment from the Apollo team within a few hours. So how does the Apollo team spread the word? Here are a few tricks they use to spam potential users:
If you have not used Google Alerts before, it is a tool that sends you any web content with a specific keyword directly to your inbox or feed. It is clear that the Apollo team has set up Google Alerts for words like “Basecamp Review”, “Basecamp Alternatives”, and probably a few others. Just Google these two terms, look in the comments of the post, and you will very likely find a note from Apollo’s employee “Merc” saying something like:
If you look at Apollo’s Twitter Account, @applicom, you will see that it is filled with them replying to people who are looking or trying out project management software and telling them to try out Apollo. They are likely using some kind of script or other Twitter monitoring service equivalent to Google Alerts to look for Twitter keywords including “Basecamp”, “Asana”, and probably a bunch of other ones. The tweets typically go like this:
Quora, the Q&A site, is where a lot of people turn to get advice about project management software. Not surprisingly, you will find Apollo in the answers of many project management software and Basecamp related questions if you scroll down.
Of course, Apollo isn’t the only company that’s spamming potential users, but they sure stand out. This type of marketing is cheap (only takes time), and can also be automated to save time with tools like Google Alerts and probably many others as well as custom scripts. It is also probably a lot more effective than an ad on some random site.
However, writing more blog posts about project management and their views in general as well as useful comments aimed at helping people may be the better way to go.
So what do you think? Can Apollo spam it’s way to success?